Custom Point of Purchase Displays & Posters

A point of sale poster is a large-format printed advertisement displayed at or near the checkout counter or product shelf to promote a specific product, sale, or brand message. These posters are typically full-color, eye-catching, and sized to fit retail spaces, often laminated or mounted for durability in high-traffic areas.

A point of purchase display is any marketing material or fixture positioned where a purchasing decision is made, such as near a checkout, aisle end-cap, or product shelf. It can include posters, mounted signage, or standing displays designed to grab shopper attention and encourage immediate purchase action.

POP (point of purchase) refers broadly to any marketing material displayed where a buying decision occurs, while POSM (point of sale materials) specifically describes physical items like posters, banners, and mounted displays used to promote products at the sales counter. In practice, POSM is often considered a subset of POP advertising.

Posters can be printed in full-color or black and white using large-format digital or offset printing technology on various paper stocks. Files should be submitted print-ready in CMYK with crop marks, an 1/8 inch bleed, and a minimum resolution of 300 DPI for the sharpest results.

Posters can be finished with professional mounting on boards of varying thicknesses for a rigid, polished presentation, or laminated for added durability and protection against wear. Mounting materials may include standard or specialty options, with some requiring special ordering based on project requirements.

Most orders are ready for pickup or shipping within 24 to 72 hours after properly formatted files are submitted. Turnaround can vary based on order complexity, mounting or lamination requirements, and file readiness, so early submission of print-ready art helps ensure on-time delivery.